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Startup to Success: How Dr. Zach Higgins Used 79°West as a Launchpad for His Practice
- Jenna Dunning
- Oct 2
- 3 min read
October 3rd, 2025
By Jenna Dunning
When launching a new business, finding the right space can make all the difference. For Dr. Zach Higgins, DC, MS, CCSP of Black Diamond Chiropractic and Sports Performance, that space was 79°West in Pittsboro, NC — our take on a modern coworking and innovation hub that bridges the gap between startup and full-scale.
While his permanent office was being built, Dr. Higgins chose to base his practice at 79°West. The decision, he says, was driven by both practicality and opportunity.
“I chose 79°West because it gave me an affordable way to get started quickly,” Dr. Higgins explains, “with the added bonus of a professional space and supportive staff.”
Building Patient Confidence Through Professionalism
For a healthcare provider, trust is everything — and having a constant, professional environment allowed Dr. Higgins to build that trust with patients from day one.
“Having a consistent, professional space built patient confidence,” he notes. “Even though visibility was a challenge at times, it helped me maintain relationships and provided a stable environment for care.”
Being part of a business incubator allowed him to keep operations running smoothly, even in the early days, and it gave patients reassurance that they were in good hands.
Keeping Startup Costs in Check
Startups often face a tough choice: spend big upfront on a temporary space, or delay launching altogether. For Dr. Higgins, 79°West provided a third option...
“It kept my startup costs manageable. Instead of pouring money into a temporary lease, I could invest in equipment, marketing, and growth for my long-term clinic.”
That financial flexibility allowed Black Diamond Chiropractic to grow strategically — and sustainably.
More Than Just a Office Space
Dr. Higgins emphasizes that 79°West offered more than just a roof over his head. It was a dynamic environment filled with other entrepreneurs, ideas, and energy — something that new business owners should actively embrace.
“My advice is to treat it as more than just office space — take advantage of the networking, amenities, and energy of being around other entrepreneurs.”
This collaborative atmosphere provided a unique kind of support — one that encouraged growth, shared learning, and community.
Staying Visible, Staying Relevant
Instead of waiting in the wings for his permanent location, Dr. Higgins used his time at 79°West to stay active in the community and keep his practice visible.
“It allowed me to keep my practice active and visible in the community, which strengthened my brand rather than putting everything on hold.”
This proactive approach meant that when his permanent space was finally ready, he had already built momentum and a loyal patient base.
A Strong Foundation for Growth
Looking back, Dr. Higgins describes 79°West as a “great launchpad” — a place where his vision for Black Diamond Chiropractic could take root and begin to grow.
“The affordability, supportive staff, and growing community made it the right place to start my journey.”
Today, with his new clinic up and running, Dr. Higgins credits his time at 79°West for helping him build not just a business, but a brand that’s now thriving in the Pittsboro community.
Thinking about launching your own business?
Consider how a flexible, supportive space like 79°West could be the springboard you need — just like it was for Black Diamond Chiropractic.
Thanks to all our Private Office Tenants at 79°West
Millennium Planning Riitthink Digital Greener EHS
Company Marketing Solutions
EKI Consulting McDevitt Law Chatham EDC
Munson Law Firm Frank Land Design OCHAR
LSS Realty Rose Group, CPA BOLD Real Estate
Shanklin Wealth Dunning Custom Triangle Media
Planning Homes Partners
Eller Therapy The Results Company Great Neck Realty
E3 Diagnostics Chatham Chamber RAFI
Triangle Design & Build Crossbridge Financial The College Edit
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